Every generation has its challenge.

In the 60s, it was putting a man on the moon. In the 80s, it was ending the Cold War. Ours? Combatting climate change to create a sustainable world for generations to come.

  • Our Dilemma

    • We live in a world in which we need to share responsibility.

    • Our need for resources is steadily increasing, but our growing consumption is no longer in-sync with our planet's capacity.
      The richest 10% of the world’s population (you and I) are responsible for 49% of all emissions. This disparity is the main reason for the ongoing gap in economic achievements and a source of persistent global political instability.

  • Our Vision

    • Times are not easy, but they are ours.

    • As designers, it is our job to make ideas tangible and products desirable. But success can no longer be measured simply by how much of our stuff sells.
      We need to change our relationship to products. The transition is not going to be easy. Genuine change never is.
      But together, we can figure out what matters, be brave and help people fall in love with less.

  • Our Mission

    • Let’s create fewer, but better products.

    • Our designs need to consider resource extraction, the impact of manufacturing, and the energy requirements for distribution. They need to pollute less, last longer, and be recyclable.
      Let's make a difference while we can and make the next generations proud of the positive impact we create today.