Open for New Collaborations
Verne
Researching Autonomous Urban Mobility
Researching Autonomous Urban Mobility
Researching Autonomous Urban Mobility
The Road Ahead: Robotaxi Research and Design
The Road Ahead: Robotaxi Research and Design
A few years ago, Rimac achieved the impossible by developing the fastest electric car. Now, Rimac is preparing for another leap by creating the first completely autonomous taxi service in Europe. It takes an underdog like Rimac to bring about significant change, and it takes a partner like Salz Design to create the backbone for a truly innovative user experience.
The Salz team had the opportunity to conduct research with future users in Zagreb, London, and Stockholm, the cities where the service was planned to be launched first. Qualitative research was the only way to capture user behavior for such a novel service. We asked key questions like:
How would riders feel safe in the car?
How would they make adjustments to their journey without a driver?
How would they get into the vehicle in the first place?
We knew these questions would become central because, for most people, this autonomous ride-share service would be their first touchpoint with autonomous vehicles. We needed solid answers to develop an interaction and identity that would be fully trustworthy.
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2019-2024
Design Research, Concept Design, User-Experience
https://www.letsverne.com/
A few years ago, Rimac achieved the impossible by developing the fastest electric car. Now, Rimac is preparing for another leap by creating the first completely autonomous taxi service in Europe. It takes an underdog like Rimac to bring about significant change, and it takes a partner like Salz Design to create the backbone for a truly innovative user experience.
The Salz team had the opportunity to conduct research with future users in Zagreb, London, and Stockholm, the cities where the service was planned to be launched first. Qualitative research was the only way to capture user behavior for such a novel service. We asked key questions like:
How would riders feel safe in the car?
How would they make adjustments to their journey without a driver?
How would they get into the vehicle in the first place?
We knew these questions would become central because, for most people, this autonomous ride-share service would be their first touchpoint with autonomous vehicles. We needed solid answers to develop an interaction and identity that would be fully trustworthy.
___
2019-2024
Design Research, Concept Design, User-Experience
https://www.letsverne.com/
A few years ago, Rimac achieved the impossible by developing the fastest electric car. Now, Rimac is preparing for another leap by creating the first completely autonomous taxi service in Europe. It takes an underdog like Rimac to bring about significant change, and it takes a partner like Salz Design to create the backbone for a truly innovative user experience.
The Salz team had the opportunity to conduct research with future users in Zagreb, London, and Stockholm, the cities where the service was planned to be launched first. Qualitative research was the only way to capture user behavior for such a novel service. We asked key questions like:
How would riders feel safe in the car?
How would they make adjustments to their journey without a driver?
How would they get into the vehicle in the first place?
We knew these questions would become central because, for most people, this autonomous ride-share service would be their first touchpoint with autonomous vehicles. We needed solid answers to develop an interaction and identity that would be fully trustworthy.
___
2019-2024
Design Research, Concept Design, User-Experience
https://www.letsverne.com/
The Salz team was tasked with creating a concept for the overall user journey, the interior layout of the vehicle, and the vehicle's design. Ensuring the quality of the service meant having complete control over its safety aspects. Therefore, it has been the vision of Mate Rimac and his team to oversee not just the vehicle but the entire ecosystem. This ecosystem included a service station that would act as a repair shop, a cleaning facility for the vehicle, and a café and community hub for users. We called it the 'mothership' and developed it around the idea of an oasis, creating calm amidst bustling cities.
Incorporating the existing urban landscape and making this service a meaningful part of a multi-modal network was crucial for it to become a piece of the mobility puzzle cities face today.
The Salz team was tasked with creating a concept for the overall user journey, the interior layout of the vehicle, and the vehicle's design. Ensuring the quality of the service meant having complete control over its safety aspects. Therefore, it has been the vision of Mate Rimac and his team to oversee not just the vehicle but the entire ecosystem. This ecosystem included a service station that would act as a repair shop, a cleaning facility for the vehicle, and a café and community hub for users. We called it the 'mothership' and developed it around the idea of an oasis, creating calm amidst bustling cities.
Incorporating the existing urban landscape and making this service a meaningful part of a multi-modal network was crucial for it to become a piece of the mobility puzzle cities face today.
The Salz team was tasked with creating a concept for the overall user journey, the interior layout of the vehicle, and the vehicle's design. Ensuring the quality of the service meant having complete control over its safety aspects. Therefore, it has been the vision of Mate Rimac and his team to oversee not just the vehicle but the entire ecosystem. This ecosystem included a service station that would act as a repair shop, a cleaning facility for the vehicle, and a café and community hub for users. We called it the 'mothership' and developed it around the idea of an oasis, creating calm amidst bustling cities.
Incorporating the existing urban landscape and making this service a meaningful part of a multi-modal network was crucial for it to become a piece of the mobility puzzle cities face today.
We were surprised to hear how much people struggle with current ride-share services. Apps malfunction, prices fluctuate, and drivers are often impolite. Our goal was to design a premium experience without being unnecessarily luxurious or overloaded with gimmicky features that clutter the experience.
Our research showed that most rides average 15 minutes, which is too short for complex tasks, and most users prefer to relax. This insight guided the interior design, leading us to make sophisticated technology appear simple and human, reducing the amount of stimulation.
We were surprised to hear how much people struggle with current ride-share services. Apps malfunction, prices fluctuate, and drivers are often impolite. Our goal was to design a premium experience without being unnecessarily luxurious or overloaded with gimmicky features that clutter the experience.
Our research showed that most rides average 15 minutes, which is too short for complex tasks, and most users prefer to relax. This insight guided the interior design, leading us to make sophisticated technology appear simple and human, reducing the amount of stimulation.
We were surprised to hear how much people struggle with current ride-share services. Apps malfunction, prices fluctuate, and drivers are often impolite. Our goal was to design a premium experience without being unnecessarily luxurious or overloaded with gimmicky features that clutter the experience.
Our research showed that most rides average 15 minutes, which is too short for complex tasks, and most users prefer to relax. This insight guided the interior design, leading us to make sophisticated technology appear simple and human, reducing the amount of stimulation.
Let's create fewer, but better.